The Philippine entertainment industry has a lot of new faces today – from maintream matinee idols to young social media rockstars. But not all of them can be associated with reputable brands for their integrity and values. And celebrities Maine Mendoza, Drew Arellano, and Nico Bolzico are just among the few who do.
New Shell Ambassadors
A few days ago, Pilipinas Shell unveiled a star-studded milestone as they introduced their newest set of ambassadors in a media launch at the Manila House in Bonifacio Global Cityin Taguig City.
More than just endorsers, these personalities’ life and values are a reflection of the company’s commitment to their customers, as they relate their personal experience in using Shell’s products and services through the years.
The Loyalista Girl
To start with, influential Kapuso Maine Mendoza is the new brand ambassador for Shell FuelSave. Launched with a new formulation last year, Shell FuelSave has DYNAFLEX Technology designed to help improve engine efficiency.
Shell has always been embedded in Mendoza’s life even before rising to fame, as their family owns a number of Shell retail station dealerships.
“My parents wanted to invest in a company that is recognized for credibility and quality,” she shared. “So when the opportunity came, they didn’t have to think twice about partnering with Shell.”
Now that she drives around the city a lot, she only has one go-to fuel. “I’ve always been practical, and I always go for the smart option. I recommend Shell FuelSave because it’s so fuel efficient that I can navigate traffic with no worries,” she added.
Shell’s second ambassador is prominent actor and travel show host Drew Arellano. His fuel of choice is Shell V-Power, Shell’s best-ever premium gasoline with boosted DYNAFLEX Technology designed to deliver both performance and efficiency.
Biyahero for life, Drew is a member of the popular BrapPack, a group of driven, outdoorsy men who bond over long motorbike rides in and out of the city while promoting road safety.
“I definitely need reliable performance on the road and that’s why I use Shell V-Power,” said Drew. “Since I started using it, I’ve never had problems–whether I’m going on long bike rides with my buddies or just simply cruising around with my family in our SUV,” Drew added.
While Shell offers world-class, high-quality fuels to help their customers make the most of their drive, the company is also committed to supporting several advocacy programs, such as road safety and environment sustainability.
Aligned with the same goals, Nico Bolzico is proud to be a Shell ambassador. “I am so happy to learn that my most trusted fuel brand is also supporting various advocacies that aim to make the future greener” noted Nico as a wacky husband.
He also pointed out how he was impressed with Shell’s various partnerships with Plastic Bank and its role in the Global Road Safety Partnership Philippines (PGRSP).
Nico also recalled how his father recommended Shell to him when he was just starting out driving in Argentina. “Shell Fuels has always given me worry-free journeys. I would never compromise on quality, and Shell is truly world-class.”
“Shell has always been dedicated to ensuring that we have the best-fitting fuels range for motorists,” declared Mark Malabanan, Shell V-Power Brand Manager. “We are happy to have Maine, Drew, and Nico as our newest ambassadors because they are living testaments to what our brand stands for and the value we can give to our customers.”
On its 105 years of partnering with the Philippines in nation-building, Shell continues to power progress through more and cleaner energy solutions that focus on delivering quality products while advocating safety and social responsibility.