Supporting E-Commerce through Efficient Logistics with Shell Rimula for Light Duty Trucks


In a recent press conference at the PhilBus Truck Expo, Pilipinas Shell has put the demanding world of Philippine logistics and e-commerce in a new “light” as they launched the new Shell Rimula Light Duty lubricants for small to mid-sized trucks.

Shell Rimula Light Duty
(L-R) George Royeca, Angkas Head of Regulatory and Public Affairs; Jesli Gloria, Transportify Senior Manager for Sales Operations; Martin Cu, Ninja Van Philippines Country Head; DJ Javier at the Shell Rimula Light Duty Engine Oil Launch

For the unfamiliar, Shell Rimula Light Duty is an engine oil variant that is suited for commercial light duty vehicles, such as pickups and small to mid-sized trucks under 5 tonnes. It’s the newest addition to the company’s line of premium lubricants.

Efficient Logistics for Better E-Commerce

E-Commerce in the Philippines started several decades ago. In fact, the E-Commerce bill was signed into law as early as the year 2000. But it only went mainstream in 2013 when Lazada first came in the industry, seemingly at the right time. Today, we have Shopee, Akulaku, Shopback, and more.

Aside from the readiness of the market, logstics is not as easy as the Philippines is an archipelago of more than 7,000 islands. Add to that the not-so-simple physical address system of streets, districts, and cities, whether it’s in the urban or rural areas.

Shell Rimula LightDuty
Shell Rimula LightDuty Press Conference
PhilBus Truck Expo
PhilBus Truck Expo at SMX
Shell Rimula Light Duty Engine Oil - Low Ash
Shell Rimula Light Duty Engine Oil – Low Ash

And with narrow and tighter roads, delivery is found to be most practical with light duty vehicles such as pick-ups and small trucks.

This is where Shell Rimula Light Duty lubricants come in.

Addressing the “High Engine Idle” Problem

Light duty vehicles are small, weigh less, and consume less fuel compared to heavy duty trucks and jeeps. With the lesser maintenance it requires, light duty trucks are becoming the fastest-growing commercial transport option and are heavily used in logistics operations for e-commerce ventures.

Pilipinas Shell
Pilipinas Shell
Its role in logistics in the age of e-commerce was discussed at length during a panel discussion held during the launch event.
Shell Philippines
Shell Philippines

The panelists during the discussion were: Jesli Gloria, Transportify Senior Manager for Sales Operations; Martin Cu, Ninja Van Philippines Country Head; George Royeca, Angkas Head of Regulatory and Public Affairs; DJ Javier, Technical Manager for PH Lubes of Pilipinas Shell and Al Silva, Product Application Specialist of Shell Global Lubricants.

It was revealed that online platforms such as Shopee and Lazada have pushed the Philippines’ e-commerce industry to grow exponentially in the last couple of years.

The rise of e-commerce globally has resulted in a similar growth in logistics operations as a crucial element that ensures products bought from online platforms are delivered to their buyers quickly and in excellent condition. This is where light duty vehicles come in–they provide that crucial service of delivering products to their buyers,” Shell Lubricants Marketing Manager Anthony Wee revealed.

Pilipinas Shell
Team Pilipinas Shell
Dynamic Protection Plus
Dynamic Protection Plus

The movement is predicted to skyrocket the Philippines’ e-commerce gross merchandise value (GMV) to US$10 billion by 2025—as reported by Bloomberg Intelligence.

This increasing customer demand and supply entails the need for more functional logistics solutions.

Wee also disclosed that certain conditions in driving light duty trucks must be addressed, such as the constant stopping and starting which cause sludge to build up and causes more wear on engine parts. As they operate around the busiest urban areas, the light duty vehicles go through a slow movement, resulting in what is called “high engine idle.” And with the high demand of online businesses, light duty trucks are oftentimes forced to overload to maximize time and revenue.

Shell Rimula LightDuty
Addressing the “High Engine Idle” Problem with Shell Rimula LightDuty
PhilBus Truck Expo
Shell Booth at the PhilBus Truck Expo

The Shell Rimula Light Duty Range is powered by Dynamic Protection Plus Technology, which protects light duty trucks in three ways: when an engine gets stuck in traffic, the technology protects against engine wear and tear caused by constant stopping and starting with 60% better wear protection. Shell Light Duty also has anti-oxidation components that prolong oil life.

Today’s light duty truckers need a product they can rely on. Shell Rimula Light Duty was designed to address the needs of the light duty truckers,” adds Shell Rimula Brand Manager Recca Menchavez.

Dispersants in the additive package also help break down soot and deposit build up for vehicles carrying variable loads. Shell’s Dynamic Protection Plus Technology improves engine cleanliness, emitting 46% less carbon deposits. It also gives better protection against wear with reduced viscosity for improved fuel economy.

Shell Rimula Light Duty
Shell Rimula Light Duty Lubricants

Shell is the number one global lubricants supplier for the past 12 years while Shell Rimula is the current no.1 preferred brand in the heavy duty oil segment. With over a century of existence, Pilipinas Shell is committed to continue these kind of innovations.

The Shell Light Duty Range is set to be available in the Philippines anytime this August or September of 2019; at which point the suggested retail price (SRP) of the new range of products will be made available as well.

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Jonel Uy

Jonel Uy is the Managing Director of Good News Manila (GNM). He is a Social Media Consultant and Digital Marketer at DigitalCircles, a social media and influencer marketing agency, Jonel also teaches IT at a local college in the Philippines and is the founder of and, among others.


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