Shopback Sees Higher E-commerce Growth in PH with Cashbacks


Shopback is preparing for the expanding e-commerce in the Philippines as holiday approaches and as cashback incentives help push this further!

Shopback & Philippine E-Commerce

Southeast Asia’s top cashback app Shopback has kicked off Shopfest, its yearend online shopping festival in the Philippines beginning with the “9.9” sale tomorrow –  September 9. For the unfamiliar, Shopback rewards users with cash from purchases made on popular shopping sites and platforms accessed through the app.

Shopback Philippines
Shopback Philippines Team: Shopback Philippines head of partnerships Karoline Santiago, the Shopback Happy Bag mascot, country manager Prashant Kala and head of merchants Timothy Tuason.

In a recent press conference held at Manila House Private Club in Taguig City, the Shopback Philippines team revealed that the Philippines tops the list of countries with heaviest Internet usage, despite the challenging network speed and infrastructure compared to its neighboring countries.

Nonetheless, it is safe to say that online shopping or e-commerce comprises quite a substantial chunk of Filipinos’ average time of 10 hours spent on the Internet daily.

Aside from popular e-commerce websites and apps such as Lazada, Shopee, and Zalora, among others, one other compelling reasons is Shopback – an innovative cashback rewards program that returns up to 30 percent of money spent on online shopping. Users enter partner e-commerce sites through the Shopback app in order to enjoy these rewards, and they can claim the money they earn back through transfer to their online bank account, mobile wallet GCash or PayPal.

Cashback App
Cashback incentives help expand e-commerce in the Philippines
Prashant Kala
Shopback Philippines Country Manager Prashant Kala

Shopback ShopFest and Coin Monster In-App Game!

Shopback is gearing up for its annual landmark Shopfest Sale tomorrow – September 9, as mentioned above. They will offer as much as 40% cashback and other items for only Php 99 that will be exclusive to the platform.

Moreover, the Shopback Philippines team unveiled the “Coin Monster” in-app game where Shopback customers can play and earn rewards such as prizes and Shopback vouchers they can use to get further discounts on their purchases!

At present, Shopback is present in seven countries in Asia Pacific and counts over 12 million users. It is currently partnered with over 2,000+ brands from all over the world. The award-winning, Singapore-based e-commerce startup eyes the Philippine market as one of its newest and most exciting markets.

Timothy Tuason
Shopback Philippines Head of Merchants Timothy Tuason
Shopback Philippines
Shopback Philippines Performance (January-August 2019)

The reputation of Filipinos for being online-savvy is once again affirmed by the phenomenal growth we’ve experience in just a couple of years since we launched Shopback in the country,” says Karoline Santiago, parnerships head of Shopback in the Philippines.

As of August, Santiago reveals that transactions on the app have increased to 29,000 orders every day compared to just 800 in the same period last year.

This is still relatively small compared to our operations in Singapore, Taiwan, Indonesia and Thailand but we are optimistic that the Philippines will definitely catch up with these more established markets very soon,” adds Santiago.

Shopback Philippines 2019 Projection (September-December 2019)

Top items purchased through Shopback provide a peek into the online shopping habits of Filipinos these days. Prepaid load and gaming pins lead the list, followed by electronics and products for moms and babies. Travel packages, tours and hotel accommodations come next. The rest are a myriad of everyday essentials, from foodstuff such as brownies to toiletries such as mosquito repellant.

Since Shopback’s entry in the Philippines in June 2015, the app has enjoyed 1.9 million downloads and has paid a total of P119,888,596.93 in cashback rewards. Interestingly, the biggest cashback paid in a single transaction was P422,055.34. The highest total cashback paid to an individual app user, meanwhile, racks up to P1,006,437.54.

Given their rosy prospects for the Philippine market, Shopback is expanding its local operations and partnering with more e-commerce outlets and brands.

Shopback Coin Master
ShopbackCoin Master” In-App Game!

“Incentive programs such as cashback reward is a vital evolution in e-commerce that will help expand the sector even further, especially in markets such as the Philippines where there is high mobile penetration and Internet usage rates,” explains Santiago.

OnePlus x Shopee 9.9 Super Shopping Sale

Shopping website Shopee is also in full gear for the upcoming 9.9 online shopping frenzy, and the OnePlus smartphone brand has a great deal to offer with its best-selling OnePlus phones at its lowest price ever!

Shop for your dream OnePlus phones at the Shopee 9.9 Super Shopping Day and get as much as 45% off on select OnePlus smartphones including the OnePlus 7 Pro, OnePlus 6T, and OnePlus 5T.

OnePlus Sale
OnePlus x Shopee: Making the Unbeatable, Affordable at the Shopee 9.9 Super Shopping Sale

Catch the Shopee 9.9 OnePlus Flash Sale, of course via Shopback App, from September 7 – 9, 2019 at

Lastly, you may also want to catch PayMaya‘s upcoming 9.9 promos as they are giving you more reasons to shop ’til you drop on September 9, with these awesome deals! Click the links below for the full details. 🙂

PayMaya Promos
PayMaya Promo Alerts: Get that cloud 9 feeling with these PayMaya 9.9 deals!

As for Shopback, visit their website to know more or follow their Facebook Page.

The 9.9 online shopping fever across the internet is just a few hours away, make sure to join the Shopback Shopfest and have your Shopback App ready!

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Jonel Uy

Jonel Uy is the Managing Director of Good News Manila (GNM). He is a Social Media Consultant and Digital Marketer at DigitalCircles, a social media and influencer marketing agency, Jonel also teaches IT at a local college in the Philippines and is the founder of and, among others.


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