Real Estate Takes Spotlight on The Final Pitch Season 5!


The country’s first and only business reality television show – The Final Pitch – is back on its 5th season! In contrast to previous season’s focus on technology startups and SMEs, the show now develops into highlighting the sector of real property with the theme of “Real Estate and Livable Cities.”

In a press conference held yesterday in Makati City, mentors and investor-judges of The Final Pitch gathered together as led by Mr. John Aguilar – the a serial entrepreneur creator and host of the show. He is also the CEO of Dragon’s Nest, a startup venture builder that will be building the ASEAN region’s next exponential startups.

The Final Pitch
The Final Pitch: Season 5 Press Conference

The Final Pitch Season 5: Real Estate and Livable Cities Edition will be the first season focused on real estate projects, urban solutions, and property technologies that contribute to the livability and sustainability of our cities,” says Mr. John Aguilar

The show will feature landowners and entrepreneurs who will pitch their properties and businesses to a panel of investor-judges who are looking to own a piece of their properties or companies. With the goal of getting that much-needed funding, real estate-related deals and solutions for the property sector will be at the spotlight!

Investor-judges in attendance were:

  • Cesar L. Wee Jr., President of Wee Community Developers Inc.
  • Victor Consunji, CEO of Victor Consunji Development Corporation
  • George Royeca, Chief Transport Advocate of Angkas
  • Jet Yu, Founder and CEO of Prime Philippines
  • Cary Lagdameo (via live video conference), First Vice President of Damosa Land, Inc.
Amor Maclang
With Mentors Hardy Lipana (President and CEO of Conveyance Realty Services Inc) and Amor Maclang (Head of Public Engagement, Urban Land Institute and Co-Founder of GeiserMaclang Marketing)
Victor Consunji
With Investor-Judges Cesar L. Wee Jr., Victor Consunji, George Royeca, Jet Yu, and Cary Lagdameo (via live video conference)

They were also joined by mentors:

  • Amor Maclang, Head of Public Engagement, Urban Land Institute and Co-Founder of GeiserMaclang Marketing
  • Hardy Lipana, President and CEO of Conveyance Realty Services Inc

Investor-judge George Royeca of Angkas mentioned that, although their business model is not directly connected with real property, they are focused more on having ‘livable cities‘ which is related to real property and affects the consumers’ decision making; just like how traffic situations affect one’s commute and choice of real property to purchase.

The Final Pitch Season 5
All-in together for The Final Pitch Season 5

Pitching for Real Estate

With today’s continuously bustling property market in the Philippines, developers continue to struggle to be relevant among a crowd of property developments not only in Metro Manila, but also on developing cities such as Cebu and Davao in the south of the archipelago.

With the jitters created by the possible volatility of the demand from the POGO sector impacting the entire industry, there is now an even more urgent need to prepare for an eventual down-cycle of the property sector, and future-proof the business interests of developers and construction industry stakeholders,” Aguilar noted

The Final Real Estate Pitch

A property owner, owner’s representative, or broker can pitch a property to the show’s investors. The properties must be free from any liens and encumbrances and must be fully owned by the party pitching the property.

Real Estate and Livable Citie
“Real Estate and Livable Cities”

“This can be done by either consolidating landholdings for the future, or even totally shifting business models to prepare for the seismic shifts that technological disruption will bring to the real estate sector,” he added.

These properties will then be pitched with the intention of selling the properties to them, or engaging in a possible joint venture project together. The terms of the deal may be flexible, but if the project is not interesting, the project might not even make it past the consideration stage.

Whether for sale or joint venture, we are looking for properties across the Philippines ranging from raw land, buildings, islands, even prime properties in the Metro,” Aguilar stressed. “Our foremost criteria for accepting these properties for consideration will be that the title is clean. We will not engage in a broker or broker’s representative who does not have exclusive rights to market or sell the properties they are proposing. Properties or projects with an existing prospectus or highest and best land use study are preferred, but not required. If the property is for sale, the selling price must be at least 20% below market value.

Ultimately, we are looking for great deals for the investors for properties that can be land banked, renovated, or developed for the future,” Aguilar adds.

CNN Philippines
The Final Pitch Press Conference at  the Hexagon Lounge inRCBC Plaza

Developing Livable Cities

Aside from real estate deals, the season will also feature startups who will pitch businesses that make for livable cities–green and sustainable building materials and technologies, clean energy, all the way to smart home and proptech (property technology) startups.

Entrepreneurs who pitch their enterprise, service or invention must have at least a minimum viable product or prototype. Businesses that provide solutions that improve people’s quality of living, particularly those that address safety, hygiene, healthcare, the environment, recreation, public transport and access to goods and services will also be considered.

More About the Investor Judges and Mentors

The panel of investor judges is a mix of property developers, businessmen, and corporate leaders keen on exploring new enterprises that can complement their businesses, integrate effectively into their value chain, allow them to diversify their portfolio, or enable them to create meaningful impact through strategic initiatives and interventions.

John Aguilar
Leading the Pack: Mr. John Aguilar, CEO and Show Host of The Final Pitch

In turn, the show’s mentors, who will guide the finalists in the different aspects of their business proposals with Amor Maclang, Public Engagement head of the Urban Land Institute and co-founder of GeiserMaclang Marketing Communications Inc., and Hardy Lipana, President and CEO of Conveyance Realty Services Inc.

Interested property owners and entrepreneurs who want to pitch their property, solution or startup may log on to Deadline for submission is by November 11, 2019.

The Final Pitch airs Sundays at 8pm, with replays every Monday at 9:30 pm and Saturdays 1 pm on CNN Philippines. The show is produced by Streetpark Productions, Inc. To view past seasons and to find out how you can get involved in future seasons, log on to

The show’s 5th season will start filming this November and will begin airing early 2020!

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Jonel Uy

Jonel Uy is the Editor-In-Chief of Good News Manila (GNM). He is a Social Media Consultant and Digital Marketer at a social media marketing agency named "DigitalCircles", Jonel also teaches IT at a local college in the Philippines and is the founder of,, and, among others.


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