Richard Lim Aims Every Filipino to Have XTREME Appliances at Home


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Sun Group of Companies (SGC), a business empire owned by Mr. Richard Lim, thrives in various industries like real estate, buy-and-sell of properties, consumer electronic goods, construction supplies, hotels and 10 malls this 2021. In the past year, SGC has been penetrating multiple industries with its excellent products and services designed for every Filipino. As of 2021, SGC has approximately 5,000 employees across the country.

Xtreme Appliances
(From left: XTREME Appliances VP – Marketing Stephen Cheng, SGC Vice President Kevin Richard Lim, President and CEO Richard Lim, XTREME Appliances – President Adrian Lim, XTREME Appliances VP – Business Development Mark del Mundo)

“SGC aims to be the company for Filipinos. We want to provide excellent and outstanding products and services accessible to everyone,” Lim emphasized.

One of the brands under SGC that has been helping every Filipino household achieve a more convenient and comfortable lifestyle is XTREME Appliances. Since 2016, from selling audio and video devices, XTREME Appliances has grown into one of the country’s leading appliance brands and continuously strives to provide affordable yet quality home and commercial appliances that perfectly meet the needs and wants of every Filipino. In line with its commitment to bringing comfort, convenience, and efficiency, XTREME Appliances is now ready to embrace the competition and unfailingly offers innovative and budget-friendly products to all Filipinos.

“Among all other brands, XTREME Appliances’ biggest strength is its quality at an affordable price. Our brand always makes sure that the quality of our products will never compromise while giving every Filipino budget-friendly price,” says Lim.

Richard Lim, SGC, President and CEO
SGC President and CEO Richard Lim

Leading One-Stop Shop Appliances Brand

Positioned to be every Filipino’s local one-stop shop appliance brand, XTREME Appliances offers a wide range of home and commercial appliances under its categories — XTREME for Audio and Video products; XTREME Cool for air conditioners, refrigerators, freezers, washers and dryers; XTREME Home for kitchen and home essentials like gas ranges, water dispensers, microwave ovens, induction cookers, multicookers, electric kettles, blenders, and electric fans; and lastly the online exclusive X-Series.

“The goal of our band is every household should have XTREME Appliances at home. I want to be the number 1 local home appliance brand in the next five years,” Lim added.

Adrian Lim, XTREME Appliances President
Adrian Lim, XTREME Appliances President

Among most Filipinos, appliances are more of an investment. Two of the biggest factors that most Filipinos consider are affordability and quality, and that makes XTREME Appliances emerge as a well-loved brand of Filipinos.

Adrian Lim, XTREME Appliances President assured that the brand will continue to work hard to provide affordable yet world-standard appliances.

Kevin Richard Lim, SGC Vice President
Kevin Richard Lim, SGC Vice President

“XTREME Appliances has always been a brand for Filipinos. We want to highlight our local brand to be on par with international brands out there,” says Adrian Lim.

As of May 2021, a total of 32 concept stores have been launched across the country, aiming for a total of 100 concept stores by the end of the year. XTREME Appliances aims to make the brand more accessible to every Filipino in Luzon, Visayas, and Mindanao.

Stephen Cheng, Vice President – Marketing, accepts the challenge of the current market competition. He wants to highlight the strengths of the brand which make it a stand out in the Filipino market.

“XTREME Appliances really works hard to provide innovative, world-class, affordable products to all Filipinos. We want to be the brand who understands the needs, wants, and the ever-changing demands of the market,” says Cheng.

Stephen Cheng, XTREME Appliannces Vice President — Marketing
Stephen Cheng, XTREME Appliannces Vice President — Marketing

Adapting to the ever-changing demands of the Filipino market

In the past year, XTREME Appliances has been launching products to adapt to the ever-changing demands of the Filipino market. During the global health pandemic, the brand launched innovative and useful products like multi-cookers, blenders, induction cookers, dishwashers, air fryer, air cooler, and electric kettles that are designed to assist customers in the new-normal world.

Mark del Mundo, XTREME Appliances Vice President — Business Development
Mark del Mundo, XTREME Appliances Vice President — Business Development

“Expect more products to be launched soon. Our goal is to be the #1 one-stop shop appliances brand that’s why we will continue to offer products that can adapt to the new normal world,” says Mark del Mundo, VP — Business Development.

For the next few years, XTREME Appliances will launch a new set of fresh products to its growing portfolio that will cater to every Filipino’s needs, wants, and preferences. The lineup includes a food steamer, deep fryer, oven toaster, coffee maker, stand mixer, food processor, griller, food mixer, mosquito killer, electric oven, and portable aircon.

To keep updated on the latest news and happenings of XTREME Appliances, like and follow them on Facebook, Twitter, Instagram, TikTok accounts and join their official online community on Facebook, XTREME Fam. For the full list of products and exclusive discounts, please visit XTREME on Website, Lazada, and Shopee e-commerce.

What Xtreme home appliances do you have? Share with us your favorite Xtreme product on the comment section.


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Marjorie Pineda-Uy
Marjorie Uy is the influencer behind lifestyle blog "Woman In Digital" LivingMarjorney.com. She is also the better half of the couple staycation blog SeatsForTwo.com. Here, she is a contributor for Good News Manila.

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