The ever-changing landscape of social media platforms puts marketers at a challenging situation, particularly with engagement and social media traffic on Facebook, where there is a trend of decline in organic reach.
In its recent Manila Marketers Meetup, in collaboration with Oddspace and Haptic PR, GetCraft highlighted how marketers and experts in various fields can gather together to leverage Facebook Groups to boost the growth of brands.
How to Build Facebook Groups to Supercharge Your Brand’s Growth
Entitled ‘How to Build Facebook Groups to Supercharge Your Brand’s Growth,’ the meetup tapped into the rising popularity of engaging in Facebook communities for brands. The speakers and their affiliation included the following:
- Bernadette Zulueta – Founder, Millenial Moms PH
- Cody Lardizabal – FB Group Marketing Specialist, CodyLardizabal.com
- Maria Korina Bertulfo – Founder & CEO, Filipina Homebased Moms
The topics and discussions focused on each of the speakers’ Facebook groups and how they manages their own cliques.
While Zulueta shared her experiences with her mommy group, and Lardizabal on the opportunities in Facebook group management; Bertulfo highlighted the importance of homebased workers and how they can contribute to the society while having the potential to earn big if done properly and in a smart way.
Overall, indeed, Facebook Groups will play a big part in driving organic traffic towards certain causes, advocacies, and even marketing campaigns of brands and organizations. It stands to be a good source of authentic people, ideas, opinions, and thought-processes online.
Background on GetCraft & Partners
Southeast Asia’s premium creative network, GetCroft, connects brands and agencies to engage with publishers, influencers, writers, photographers, and videographers to create bespoke native ads and origincl content for brands. In the past year, GetCraft’s Manila Marketers Meetup has hod experts from Google PH, Nestle, Cebu Pacific, and various advertising agencies to talk about how to plan for 2020 marketing campaign.
This event partners up with Oddspoce, a 100 sam boutique venue for events and arts space with modern facilities that can be transformed intoa creative studio for photo or video shoots, it is designed by Oddefy and managed by Acceler8. Haptic PR, also the event’s partner, is a public relations and communication management firm that bids meaningful relationships and diverse experience to promote, maintain, and protect its clients’ brand.