Have you seen the latest short animation video from Max’s Restaurant?
It features a one-of-a-kind story about life enveloped in darkness and the characters walk aimlessly without light. This may sound like a dystopian, post-apocalyptic scenario, but in ‘Rise Up,’ Max’s Restaurant’s newest installment of its ‘Every Kind of Family’ campaign, it is a far lighter take; one on kindness, respect, collaboration, and working together for the good of everyone.
“Rise Up”
Max’s history of compelling storytelling was recently recognized by the prestigious Asia-Pacific Tambuli Awards as the Advertiser of the Year for coming up with ‘End Alienation,’ which highlights our intrinsic need to belong. This was then followed by ‘Resolutions,’ which proves it’s possible to unite and come together as a family despite our differences.
Now, ‘Rise Up’ takes an unexpected twist of celebrating Max’s 74 years of proud existence – its Sarap-To-The-Bones chicken and how it brings everyone from different walks of life together and foster life-long relationships.
“One of the things our fans have come to love about the brand is our out-of-this-world sense of humor and our belief in seeing the best in people. With ‘Rise Up,’ we played to these strengths to give people a fresher take on Max’s Restaurant and our message.” shares Max’s Restaurant Chief Operating Officer Paolo Serrano.
After watching, you will realise, that ‘Rise Up’, comedy aside, truly highlights the heart of Max’s Restaurant as an organization where “people of different ages, backgrounds, and beliefs have come together”.
Max’s Rewards Card
Another good news from Max’s Restaurant is its Rewards Card! A minimum single-receipt food purchase of Php 1,000 automatically entitles guests with one card,
The Max’s Rewards Card allows cardholders an outright 10% discount starting at Php 500 to Php 10,000 food purchase.
Even better, card owners can avail a free Max’s Best Plate anytime (with a minimum Php 1,000 restaurant purchase), seven days before or after their birthday. This special set is where all the best of Max’s come together, like Fried Chicken, Lumpiang Shanghai, Pancit Canton, Max’s Tofu or Chicken Skin, Sweet Kamote Fries, Rice, and a Caramel Bar.
Max’s Chicken All You Can
Coming together doesn’t stop there because on July 31, starting 12PM, Max’s is also having another round of Chicken All-You-Can!
Make sure to gather your friends, families, or even someone you just met and get your hands on unlimited Max’s Fried Chicken, Soup of the Day, Soft Drinks, and Rice for only Php 399.
Indeed, the world is better when we come together, especially if the heart of each get-together is at Max’s Restaurant, enjoying a plate of Sarap-To-The-Bones Fried Chicken.
To watch Max’s latest film and find more information about the Rewards Card and Chicken All-You-Can, visit Max’s Facebook Page https://www.facebook.com/maxsrestaurant/
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