“Kun Maupay Man it Panahon” (Whether the Weather is Fine), the critically-acclaimed movie co-produced by KROMA Entertainment’s film production unit ANIMA, is slated for digital release to reach a wider audience following its massive success in local and international film festivals.
Streaming service Prime Video has been making strides this year when it comes to pushing for local content in its portfolio — from the steady and significant expansion of locally produced material to discounted monthly subscription prices. Local production houses like ANIMA supplement Prime Video’s vast library of premium content with an exclusive inventory of highly acclaimed features from the Philippines.
“Kun Maupay Man It Panahon” will be the latest addition to Prime Video’s roster as it premieres on October 10, marking its transition from theatrical release to digital streaming at the prime destination for groundbreaking and quality content.
Directed by Carlo Francisco Manatad and co-produced by major film studios from the Philippines, Singapore and Indonesia along with other production units from France and Germany, the film is a surreal portrayal of the hazards of climate change, the collateral damage its aftermath leaves behind, and how “Filipino resilience” is conflated as weathering one’s personal storms when one is left with nothing else but the will to survive.
It is an honor and a pleasure to have our film be part of the first few contents released by Prime Video. It is to me a great achievement because it widens the reach of the film to audiences not just in the Philippines, but also those from our neighboring Southeast Asian Countries,” said Manatad.
At the recently concluded 70th Filipino Academy of Movie Arts and Sciences (FAMAS) Awards, the film bagged Plum Awards: Charo Santos won Best Actress for her portrayal of Norma, while Whammy Alcazaren’s realistic depiction of a post-Haiyan Tacloban was recognized for Best Production Design.
Earlier, the film received standing ovations at the Locarno International Film Festival in Switzerland and the Toronto International Film Festival in Canada.
Regionally, the film has gained momentum in Southeast Asia with screenings such as at the Asian Film Archives and Singapore International Film Festival in Singapore, the Jogja-NETPAC Asian Film Festival in Indonesia, and the Malaysia International Film Festival. It was also screened at the Malaysia Golden Global Awards, where cinematographer Teck Siang Lim won the Best Cinematography Award, Rans Rifol was nominated for Best Supporting Actress, while the movie was also in the running for Best Film.
