It’s been seven months since the pandemic started. The Covid-19 has changed our lives. Until now, the number of confirmed cases rises. While we are still waiting for the vaccine, we should follow health protocols to avoid getting the virus.
Recently, Ingat Angat Tayong Lahat, a private sector communication advocacy campaign was developed to build consumer confidence and restart the economy safely while the country continues to battle the impact of the COVID-19 pandemic.
With a message of resilience, hope, and inspiration, the campaign aims to encourage businesses to continue to increase operations while enforcing strict health and safety standards, as well as empowering consumers with information to safely commute, shop from their favorite stores, patronize their favorite restaurants, and navigate other public spaces in sectors severely hit by the pandemic-induced lockdowns.
The Ingat Angat Tayong Lahat campaign is part of the private sector’s support for Taskforce T3 (Test, Trace, Treat), the multi-sector initiative put together in April 2020 to work closely with the Department of Health (DOH), the National Task Force (NTF) against COVID-19, and the Inter-Agency Task Force on the Management of Emerging Infectious Diseases (IATF-EID) to manage the outbreak of the pandemic in the country. With the reopening of the economy, the group realized the importance of rebuilding consumer confidence with health and safety still a priority.
Some of the country’s biggest brands and corporations have mobilized in support of the Ingat Angat Tayong Lahat campaign including Aboitiz Group, Alaska, Angkas, Ayala Malls, BDO, BPI, Century Pacific Food Inc., Champion, Coca-Cola Philippines, Emperador, Filinvest, Food Panda, Globe Telecom, Goldilocks, Jollibee Foods Corp., McDonald’s Philippines, Megaworld, Metrobank, Oishi Liwayway Marketing Corp. P&G Philippines, Paymaya and PepsiCo. Agency Partners: Bookt, Cobena, EON, HIT Productions, Nuworks, Omnicom Media Group, Pabrika, PSRC, Slingshot, Synergy, TBWA/Santiago Mangada Puno, and Viva Entertainment, Inc. Press Launch Event Partners, Savoy Hotel Manila and Mercato Centrale.