Miss Universe Catriona Gray is the Face of New Smart Signature Campaign


You’ve seen the “Reimagine PH” teasers online and on huge outdoor billboards until it was subsequently revealed in different media platforms including a major TVC headlining Miss Universe Catriona Gray on top of the new ‘Smart Signature‘ campaign.

A few days ago, further details about the Smart Signature Postpaid Plans were unveiled by PLDT wireless subsidiary Smart Communications, Inc. (Smart), in its official public launch at ‘The Fifth‘ in Rockwell, Makati City.

Smart Signature
Miss Universe Catriona Gray is the face of the new Smart Signature Campaign

The event was graced by, with no less than the queen herself – Catriona Gray – who took a short break from her Miss Universe duties this year.

Smart Signature Postpaid Plans Unvelied

To better serve customers’ growing appetite for mobile data, Smart officially launched its new data-packed postpaid offers under ‘Smart Signature‘. Its main features include prioritized network experience and four plans with generous open-data allocations, unlimited calls and texts, data rollover and enhanced customer service features that make using the plan worry-free.

Our award-winning Smart LTE network puts us in the best position to offer Smart Signature, a reimagined postpaid service that meets our customers’ ever-growing demand for mobile data services,” said Oscar A. Reyes, PLDT-Smart Senior Vice President and Head of Consumer Business Market Development.

Miss Universe Catriona Gray
Miss Universe Catriona Gray with Celebrity Raymund Gutierrez
Manuel V. Pangilinan
PLDT Chair Manuel V. Pangilinan

This latest addition in Smart’s roster of digital service offers comes at the heels of record revenue growth posted by PLDT’s resurgent mobile business in the first quarter of the year, which was mainly due to increased video streaming and mobile gaming among its customers.

Star-Stuuded Event

Aside from Catriona, the group called ‘Smart Signature Elite‘ consisting of celebrities, personalities, influencers, and famous photographers were also were also present.

Good News Manila met and had a brief shoot with photographers extraordinaire Ms. Shaira Luna and Dookie Ducay.

Smart Signature
Smart Signature Launch @ The Fifth in Rockwell, Makati City
Erwan Heusaff
Personality: Erwan Heusaff
Raymund Gutierrez
Host Raymund Gutierrez
Victor Basa
Model Victor Basa
Alodia Gosengfiao
Online Celebrity Couple Alodia Gosengfiao and Wil Dasovich
Jonel Uy
Jonel Uy of Blogger Manila.com. Photo by Dookie Ducay

SIM-Only Plans

Smart Signature’s SIM-Only Plans range from P 999 to P 2,999 per month, with data allocations from 10GB to 60GB. All plans include unlimited calls to Smart, Sun and TNT customers, unlimited texts to any network, and free minutes to PLDT landline and other networks ranging from 100 minutes to 600 minutes.

The 4 Plans of Smart Signature come in the following variations:

  • Small (S)
  • Medium (M)
  • Large (L)
  • Extra Large (XL)
Smart Signature Postpaid
Smart Signature Postpaid SIm-Only Plans: S, M, L, XL
Smart Signature Data
Smart Signature Postpaid Features

Each comes with generous open access data allocation for data-savvy customers, and a Data Rollover feature, wherein unused data for the month is carried over to the next month.

Device Plans

The Smart Signature Device Plans offers flagship handsets including

  • Apple’s iPhone Xs Series
  • Samsung Galaxy S10 Series
  • Huawei Mate P30 Series

…bundled with big-sized allocation for data, calls, and texts.

Smart Signature Device Plans
Smart Signature Device Plans
Smart Signature Plans
Smart Signature Plan Options

Smart Signature also features real-time billing and usage alerts and notifies users when they are close to reaching their monthly data and call limit. Data or Call Boosters are also available once data and call allocations for the month have been fully consumed.

Smart has also launched the myPLDT Smart App, which provides another way for users to monitor and manage their usage and monthly bill in real time, as well as purchase Data or Call Boosters as needed.

Reliable & Award-Winning Network

PLDT and Smart have been recognized by global internet testing and analysis leader Ookla for being the country’s fastest fixed and mobile networks for 2018, while Smart has also consistently topped mobile analytics company OpenSignal’s Mobile Experience Awards since 2017, in terms of Video Experience, Download Speed and Upload Speed Experience, and Latency Experience.

Catriona Gray
Catriona Gray & MVP lead toast of Smart Signature Postpaid Plans Launch
Reimagine Life
Reimagine Life
Dookie Ducay
Photographer Dookie Ducay while shooting in one of the 3 pop-up studios

As our customers ramp-up their fast-paced lifestyle, we are also offering them a prioritized network experience, which makes sure that they enjoy consistent data to connect to their favorite apps, send messages in real time, and make uninterrupted calls – even during peak hours,” Reyes added.

Canada-based mobile data company Tutela, in a recent study on the State of Mobile Networks in Southeast Asia, also said that Smart users were twice as likely to experience ‘excellent’ data connections, which are needed for heavy data uses like video viewing, whereas Germany-based global benchmark leader P3 also cited Smart for offering the country’s best download speeds.

Add to that a historic investment in PLDT’s extensive fiber network across the country, now at 259,000 kilometers, which also supports Smart’s mobile network by providing high-capacity links to cellular base stations.

Smart Signature Elites
Erwan Heusaff is one of the Smart Signature Elites
Basti Artadi
OPM Rock Icon Basti Artadi also performed for the audience

How to Avail of the Smart Signature Postpaid Plans

Customers interested in Smart Signature may sign up as new subscribers, or upgrade their current Smart Postpaid Plan for free at select Smart Stores nationwide.

You can also download the myPLDT Smart App from Google Play here. Android devices and from The App Store for iOS devices.

Know more about Smart Signature Postpaid Plans here.

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Jonel Uy

Jonel Uy is the Managing Director of Good News Manila (GNM). He is a Social Media Consultant and Digital Marketer at DigitalCircles, a social media and influencer marketing agency, Jonel also teaches IT at a local college in the Philippines and is the founder of BloggerManila.com and SeatsForTwo.com, among others.


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