Worry-Free Life with Country Bankers Life Insurance

3 points

As much as our precious ‘life‘ is considered a ‘gift‘, death may come at anytime, even at the moments we least expect the most. This may come in a form of an accident, a disease, or natural death. Whatever it may be, there is something we can do to minimize the impact and its effects to our loved ones who were left behind.

Country Bankers
Death Can Come like a “Thief In the Night

This is what we call “Life Insurance“.

Technically, life insurance is a contract between a policy holder and an insurer where the insurer guarantees payment of a death benefit to a beneficiary within certain terms priorly agreed.

And when that time comes, the life insurance policy serves as a protection to the beneficiary/beneficiaries.

As much as the topic of ‘death’ is a taboo to be talked about in the Filipino culture, it is a raelity we have to face.

Death is ineveitable, and it may come at a time we least expect.

And as Filipinos, it’s best to be prepared, specially in the Philippines where health care is not comparable with those form the first world countries.

So it’s definitely good news that there are life insurances from dependable companies like Country Bankers Life Insurance Corporation who can help us live a worry-free life.

Life Insurance
Life Insurance can serve as our Family’s Protection

Among their life insurance and products being offered include the following:

  • CB Kalinga (for micro-insurance)
  • Classic Benefit (CB) Whole Life Plans
  • Golden Classic (GC) Whole Life Plans
  • Alalay sa Buhay (ASB) Term Plans (for Individual/Family/Seniors)
  • Group Yearly Renewable Term (GYRT)
  • Indidvidual YRT
  • Creditor’s Group Life (CGL)
  • Mortgage Redemption Insurance (MRI)

Good News Manila also got to know more about these CBLIC products and understood life insurances in general at their recent media event held at BayLeaf Hotel in Intramuros, Manila.

Country Bankers' Life Insurance Corporation
Country Bankers’ Life Insurance Corporation
Intramuros, Manila
Media Conference at BayLeaf Hotel, Intramuros, Manila

Country Bankers Life Insurance Corporation

Country Bankers Life Insurance Corporation (CBLIC) was established out of the need to cater to an unserved segment of the insurance market.

Founded by Jose E. Desiderio, Sr. on March 28, 1965, CBLIC responded to the needs of small and medium business entrepreneurs, farmers, fishermen, and public school teachers in the rural areas, a market that had been untapped in the 1960s.

Today, with 55 strong years as a reliable insurer, CBLIC remains true to its promise to give Filipinos simple, straightforward, and non-intimidating insurance options in the countryside through partner banks.

We are committed to the needs of our clients. We are proud to share our humble success with everyone who has contributed to the growth of CBLIC for over five decades, especially our clients in the countryside,” says Geraldine Desiderio-Garcia, CBLIC senior vice president and general manager.


CBLIC’s management has been working hard to improve its products and serve their clients better, forging to solidify its position as the most affordable insurer-of-choice.  Its micro-insurance products, for instance, provide disadvantaged Filipinos access to financial support during times of catastrophe and financial distress.

We will continue to deliver what we promise to give by coming up with affordable, simple and relevant insurance products like CB Kalinga, our micro-insurance product, and Alalay sa Buhay, one of the most affordable term insurance packages in the market,” says Ms. Garcia.

Country Bankers Insurance Group (CBIG) has two subsidiaries: Country Bankers Life Insurance Corporation (CBLIC), a life insurance provider that has been in service for 55 years, and Country Bankers Insurance Corporation (CBIC), a non-life insurance company that provides motor vehicle, personal accident, fire insurance, among others.

Country Bankers Life Insurance Corporation
Country Bankers Life Insurance Corporation

CBLIC’s slogan “Ito ang Alalay Ko sa Buhay,” and CBIC’s “Tulong na Maaasahan” have endeared them to a growing number of clientele as they stay true to their promise of protecting disadvantaged Filipinos in times when they need help most.

Country Bankers Centre
Address: 648 T.M. Kalaw Avenue, Ermita, Manila
Contact Number: Call +632. 8523-8611 for life and +632. 8524-0621 for non-life.

They are also online and on social media on the following channels:

Indeed, Filipinos can live a worry-free life with Country Bankers’ wide-array of life insurance products and offerings that can make us exclaim “Ito Ang Alalay Ko Sa Buhay!

Don’t delay, death comes like a ‘thief in the night‘. It’s better to be prepared!

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3 points
Jonel Uy

Jonel Uy is the Editor-In-Chief of Good News Manila (GNM). He is a Social Media Consultant and Digital Marketer at a social media marketing agency named "DigitalCircles", Jonel also teaches IT at a local college in the Philippines and is the founder of BloggerManila.com, GadgetGambit.com, and SeatsForTwo.com, among others.


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