As modern roadside burger stand Shack Shack has dominated south of Metro Manila for some time now, it’s high-time they drive-up north!
High-five to the ‘northerners’ as Shake Shack Philippines finally starts moving up initially at the bustling SM North EDSA mall; bringing their 100% all-natural Angus beef burgers, shakes, and fries to hungry fans in Quezon City
Shake Shack opens its first Shack in the North with SM North EdsaShackBurger + ShackMeister Ale, a burger pair made in heaven
Shake Shack Store Launch
In the much-anticipated store opening, early birds joined in the Shack’s summer spectacle for limited-edition swags designed by Young Guns 19 awardee Raxenne Maniquiz and were entertained by buskers and dancers plus whimsical performances from various circus acts.
Shake Shack brings in the beauty of the outdoors with its in-Shack artwork created by the brilliant local graphic designer and illustrator Raxenne Maniquiz.
The artist behind Shack SM North visually translates her Philippine flora and fauna piece into 73 polygon diagrams spanning the outlet’s long dining space, providing pops of color in the interiors natural finish. And the vibrant facade was punctuated by the playful Shack icons.
The Shack Circus featuring characters from The Greatest Showman and the team members of Shake Shack SM North EdsaA surprise violin performance from the students of CENTEX, Shake Shack’s community partner. 5% of sales from the Pie Oh My sales of Shake Shack support CENTEX, Ayala Foundation’s holistic education program that promotes student, parent & teacher development for underserved Filipino communities.Summer’s limited-time menu line up with the ShackMeister AleRaxenne Maniquiz, the featured artist behind the foliage visuals in Shake Shack SM North Edsa. Shake Shack collaborated with Raxenne to paint a statement mural piece on the Shack’s facade punctuated by the playful Shack icons, setting a fun background for selfies. Her design were also the main visuals in Shack swags only available in SM North Edsa. A graphic designer and illustrator, her work depicts images of endemic flora and fauna, drawn with deep, painterly strokes and brilliant contrast. Inside the Shack, Raxenne visually translates her Philippine flora and fauna piece into 73 polygon diagrams spanning the outlet’s long dining space, providing pops of color in the interiors natural finish.Shake Shack opens in SM North Edsa! (L-R) Specialty Food Retailers Inc. Business Development and Operations Director MJ Tantoco, SM North Edsa Assistant Vice President Jocelyn Ann Clarino, Specialty Food Retailers Inc. General Manager Joan Aquino, SM North Edsa Vice President for Leasing Winnie Oliver, and Shake Shack APAC International Operations Manager Jourdan Perez
Stand For Something Good’
Now for the foodies – find more stars in the making with a sweet line up of desserts starting with ‘The Berry Bituin‘ , a playful take on Quezon City’s City of Stars moniker and the tagalog word for star (bituin)/ Winningly combining sweet and tart featuring vanilla frozen custard blended with strawberry sauce and Auro chocolate chunks, topped with freeze-dried strawberries, it’s definitely good!
Moreover, shine with delight with the popular Apple Pie Oh My – vanilla frozen custard blended with Tilde Bakery and Kitchen’s French Apple Pie.
As part of its mission to Stand For Something Good, Shake Shack is committed to supporting its local communities and sourcing real, premium ingredients. A treat for a cause, 5% of sales from any Pie Oh My concrete support CENTEX, Ayala Foundation’s holistic education program that promotes student parent & teacher development from underserved Filipino communities.
Scoops of goodness with Shake Shack Concretes – Shack Attack, Berry Bituin, and Apple Pie Oh MyAll hands on deck with the SmokeShack, Dark Meat Hot Chicken, and ‘ShroomBurgerTurn up the Heat with the Dark Meat Hot Chicken – all-natural cage-free dark meat chicken thigh crisp-fried and dusted with a hot pepper blend, all topped with Louisiana hot sauce slaw and pickles
What’s sweeter? The concrete’s frozen custard is made with real sugar, no corn syrup and milk from dairy farmers who pledge never to use artificial growth hormones.
Jonel Uy is the Managing Director of Good News Manila (GNM).
He is a Social Media Consultant and Digital Marketer at DigitalCircles, a social media and influencer marketing agency, Jonel also teaches IT at a local college in the Philippines and is the founder of BloggerManila.com and SeatsForTwo.com, among others.
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